According to admanGo, Facebook’s adspend reached 792 million in Q1 2024, marking a 7% annual increase. HSBC, Mcdonald’s and Samsung emerged as the top three advertisers in terms of ad spending, with Cosmetics and Skincare ranking as the highest-spending category on Facebook in Q1 2024.
The report also highlighted various key data points, including Trends and Proportions of adspend, Branded Content ratios, Top 10 Categories, rankings of Advertisers and KOLs etc.. These data contributed to the formulation of local advertising market strategies for Facebook.
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