According to admanGo, Instagram’s adspend reached 519 million in the first quarter of 2024, showing a 32% YOY increase. HSBC emerged as the top advertiser on IG in terms of adspend, while Elva Ni became the top IG KOL in terms of branded content adspend. The report also included various crucial data such as adspend trends, ad type SOV, branded content ratios (Media VS KOL), top categories with the highest adspend and growth rate, rankings of advertisers and KOLs etc. These insights served as valuable references for devising local Instagram advertising market strategies.
Interested in learning more about Instagram adspend data? Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0 to get the report for free.