Hong Kong athletes achieved remarkable results in the Paris Olympics, and many brands also conducted promotional campaigns on social media during the Games. According to admanGo, between July 27 and 30, 2024, there were 18,809 and 22,551 branded content posts related to the Olympics on Facebook and Instagram respectively. Among them, Cartier is the brand with the highest number of posts related to the Olympics, while Edgar Cheung is the Olympic athlete being featured the most in branded content on both Facebook and Instagram.
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Olympic Keywords on Social Media Posts Analysis Report (27th-30th July 2024)