The Paris Olympics opened on July 26. According to admanGo, driven by the Olympic craze, the sports industry’s adspend from January to June 2024 reached $170 million, a YOY increase of 41%. Among Social Media adspend, Instagram accounted for 52% of the market share. The report also included industry adspend trends from January to June, media market share of various media, the top 10 Advertisers, as well as detailed Social Media advertising information.
Interested in learning more about the latest sports industry advertising information? Please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0.
Sports Industry Adspend Report (Jan – Jun 2024)