According to admanGo, mooncake adspend in Hong Kong reached 119 million from July to September 2024. Among the various mooncake types, egg custard mooncakes accounted for the highest share at 39%, topping all other categories. The report provides an in-depth analysis of advertising trends and media market share, highlighting the top 10 mooncake advertisers, adspend across different mooncake flavors, and social media ad performance data, offering valuable insights for industry reference.
If you want to see more seasonal adspend data for any industries or have any questions about the report, please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0.
Mooncake Adspend Report (July – September 2024)