According to admanGo, Hong Kong’s total adspend reached 7.68 billion in the third quarter of 2024. Driven by strong growth in adspend from industries such as Restaurants, Travel & Tourism Services, and Beverages, local adspend increased by 7.5% YOY in July and grew 5.6% YOY in August. Despite a 5.3% YOY decline in September, overall adspend in the third quarter still recorded a 2.6% YOY increase. Looking ahead to the fourth quarter, data showed that during the recent National Day Golden Week, the daily number of Mainland visitors reached new highs, and the government’s newly released 2024 Policy Address introduced various measures to boost the tourism sector. Combined with the Christmas season in December, a traditional peak for consumer spending, advertisers are expected to allocate more resources to promote business growth, contributing to the continued expansion of local adspend.
To learn more about the Hong Kong Adspend in Q3 2024, please download the full report.
– More analysis on Media Share
– Top 10 Industries
– Top 10 Advertiser Groups