We are excited to unveil our latest service, Keyword Intelligence (KI). Together with our Advertising Intelligence (AI) and Social Intelligence (SI) services, admanGo now provides a complete and comprehensive overview of all major media used by advertisers in Hong Kong.
In 2024, Search Engine Marketing (SEM) accounted for 15% of all media usage, ranking fourth behind Desktop/Mobile, Social Media, and Television. Notably, text ads represented 87% of all SEM, with shopping ads making up the remainder. The top five categories by ad spend in SEM include Travel, Banking, Computers, Retail, and Insurance.
If you’re interested in learning how much your competitors are spending on SEM, the keywords they are targeting, and gain insights to optimize your SEM strategies, please contact Esther Wong (2836 6792), Jonas Wong (2151 3395) or email sales@admango.com to schedule a presentation and hear about our Early Bird Offers!
To learn more about the SEM Adspend in 2024, please download the full report.
– SEM Adspend Trends
– SEM Top Advertisers
– Category with The Top Adspend SOV on SEM