According to admanGo, Facebook’s adspend reached 3.6 billion in 2024, marking a 7% annual increase; Instagram’s adspend reached 2.6 billion in 2024, marking a 31% annual increase; Youtube’s branded content adspend reached 250 million in 2024, marking a 1% annual decrease.
HSBC Hong Kong, Hang Seng Bank and Standard Chartered Hong Kong emerged as the top three advertisers in terms of ad spending, while Hins Cheung became the top IG KOL in terms of branded content adspend.
The report also highlighted various key data points, including Trends and Proportions of adspend, Branded Content ratios, Top 10 Categories, rankings of Advertisers and KOLs etc.. These data contributed to the formulation of local advertising market strategies for Social Media.
Interested in learning more about Social Media adspend data? Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0 to get the report for free.
“YouTuber’s Branded Content Adspend” is calculated based on the YouTuber’s Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.