According to admanGo, the total adspend in Hong Kong reached HK$5 billion in Jan–Feb 2025, marking an 8% YOY decline. While Hong Kong’s economy continued its moderate growth from 2024, challenges remain. Although local business activities have not yet been fully impacted by U.S. tariffs, the related measures have made advertisers more cautious in allocating resources. Adspend across industries also fluctuated due to adjustments for the Lunar New Year, with varying degrees of change by sector. Despite the YOY decline in local adspend for Jan–Feb 2025, the newly announced Budget includes multiple measures to address the current economic challenges. Additionally, the government’s continued efforts to promote the mega-events economy, the resumption of multiple-entry Individual Visit Scheme endorsements for Shenzhen visitors, and the official opening of the Kai Tak Sports Park are expected to benefit the tourism and retail sectors, encouraging advertisers to invest more in promotional activities.
To learn more about the Hong Kong Adspend in Jan-Feb 2025, please download the full report.
– More analysis on Media Share
– Top 10 Industries
– Top 10 Advertiser Groups