According to admanGo, based on the total IG Branded Content Adspend in Q1 2025, The KOLs ranked sixth to tenth were J Lou, Hins Cheung, Shiga Lin, Michelle Wai and Miss Sue Chang.
6. J Lou
IG Followers: 840K
Branded Content: Estee Lauder HK, SK-II……
7. Hins Cheung
IG Followers: 1.25M
Branded Content: Cathay Pacific, AIA HK and Macau……
8. Shiga Lin
IG Followers: 692K
Branded Content: Hang Seng Bank, Rene Caovilla HK……
9. Michelle Wai
IG Followers: 424K
Branded Content: Samsung HK, SHISEIDO HK……
10. Miss Sue Chang
IG Followers: 357K
Branded Content: Lancome, Bupa HK……
*IG Followers as of March 2025
**IG KOL Branded Content Adspend” is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.