AdmanGo has introduced its latest Keyword Intelligence (KI) service, designed to track advertisers’ spending on search engine marketing. Together with our Advertising Intelligence(AI) and Social Intelligence(SI) services, admanGo now provides a complete and comprehensive overview across all major media used by advertisers in Hong Kong.
In Q1 2025, Search Engine Marketing (SEM) accounted for 13% of all media usage, ranking fourth behind Desktop/Mobile, Social Media, and Television. Notably, text ads represented 95% of all SEM, with shopping ads making up the remainder. The top five categories by ad spend in SEM include Travel, Banking, Computers, Retail, and Insurance.
If you’re interested in learning how much your competitors are spending on SEM, the keywords they are targeting, and gain insights to optimize your SEM strategies, please call Esther Wong (2836 6792), Jonas Wong (2151 3395) or email sales@admango.com to schedule a sharing session at https://bit.ly/3170la0 to discuss further!
To learn more about the SEM Adspend in Q1 2025, please download the full report.
– SEM Adspend Trends in Q1 2025
– SEM Top Advertisers
– Category with The Top Adspend SOV on SEM