According to admanGo, Hong Kong’s total advertising expenditure reached HK$8.58 billion in the third quarter of 2025, representing a 5% YOY decline. Despite ongoing economic uncertainty and weak consumer confidence, key sectors such as Banking, Pharmaceuticals, and Beverages recorded YOY growth in advertising spending during the quarter, serving as major drivers of market recovery. Local adspend in July and August dropped by 11% and 9% YOY respectively, reflecting more cautious marketing strategies adopted by some brands amid seasonal demand fluctuations. However, supported by gradually improving economic activity and positive developments such as bank interest rate cuts in September, several sectors advanced their Q4 promotional campaigns, leading to a 5% YOY increase in adspend for September, indicating a gradual return of market confidence. Looking ahead to the fourth quarter, visitor arrivals during the recent “Golden Week” holiday reached new highs, while the Christmas season is expected to drive traditional consumption peaks, advertisers are anticipated to step up their promotional efforts, supporting continued growth in advertising expenditure through the year-end period.
To learn more about the Hong Kong Adspend in Q3 2025, please download the full report.
– More analysis on Media Share
– Top 10 Industries
– Top 10 Advertiser Groups