AdmanGo has introduced its latest Keyword Intelligence (KI) service, a powerful tool that tracks advertisers’ spending on search engine marketing (SEM). Together with our Advertising Intelligence(AI) and Social Intelligence(SI) services, admanGo now delivers a complete and comprehensive overview across all major media platforms in Hong Kong.
In Q3 2025, SEM accounted for 13% of total media usage, ranking fourth behind Desktop/Mobile, Social Media, and Television. Average monthly SEM ad spend exceeded HK$300 million. The top five SEM ad spend categories were Travel, Banking, Computer, Business and Insurance, with Travel advertisers allocating over 30% of their media budgets on SEM.
If you’d like to learn how much your competitors are investing in SEM, the keywords they are targeting, and gain insights to optimize your search marketing strategies, please call Esther Wong (2836 6792), Jonas Wong (2151 3395) or email sales@admango.com. You can also schedule a sharing session at https://bit.ly/3170la0 to discuss further and get the report for free!