According to admanGo, Facebook’s adspend reached 927 million in Q3 2025, marking a 1% annual decrease; Instagram’s adspend reached 908 million in Q3 2025, marking a 40% annual increase; Youtube’s branded content adspend reached 85 million in Q3 2025, marking a 37% annual increase.
HSBC Hong Kong, ANKH 機能再生-痛症健康集團 and McDonald’s emerged as the top three advertisers in terms of FB ad spending, while Joey Yung became the top IG KOL in terms of branded content adspend.
The report also highlighted various key data points, including Trends and Proportions of adspend, Branded Content ratios, Top 10 Categories, rankings of Advertisers and KOLs etc.. These data contributed to the formulation of local advertising market strategies for Social Media.
Interested in learning more about Social Media adspend data? Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0 to get the report for free.
“YouTuber’s Branded Content Adspend” is calculated based on the YouTuber’s Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.