According to admanGo, total adspend in Hong Kong reached HK$33.9 billion in 2025, representing a 3% YOY decline for the full year. The advertising market followed a “decline-then-stabilisation” trajectory, with YOY decreases recorded in the first three quarters, before a clear rebound in the fourth quarter, which posted 5% YOY growth, indicating a gradual recovery toward year-end. Although local business activity in early 2025 had not yet been directly affected by the tangible impact of US tariffs, the continued trend of Hong Kong residents travelling northbound and overseas led to structural changes in local consumption, prompting advertisers to adopt a more cautious approach to resource allocation. Nevertheless, positive factors—including the government’s promotion of mega events and bank interest rate cuts in the second half of the year helped offset part of the uncertainty brought about by tariffs and a high interest rate environment, providing overall support to consumer sentiment. As a result, adspend across several key sectors, such as Banking, Pharmaceuticals, Travel and Toiletries recorded YOY growth, signalling a gradual recovery in market confidence.
To learn more about the Hong Kong Adspend in 2025, please download the full report.
– More analysis on Media Share
– Top 10 Industries
– Top 10 Advertiser Groups