According to admanGo market analysis report on KOLs on social media (Facebook, Instagram & YouTube) from January to April 2024, local Social Media KOLs’ Branded Content Adspend reached 444 million, an increase of 24% YOY. The report also included information on KOL’s Branded Content Adspend trends, market share, top 10 categories, advertisers, and KOLs.
If you want to see more updated data for KOL Branded Content Adspend, or want to get the report for free, please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0.
*KOLs’ Branded Content Adspend” is calculated based on the KOLs’ Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.