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According to the total IG Branded Content Adspend monitored by admanGo, the IG KOLs who ranked top 5 were Grace Chan, Elva Ni, Hins Cheung, Sammi Cheng and Kelly Chen .

1. Grace Chan
IG Followers: 782K
Branded Content: Cathay Pacific, HSBC Hong Kong……

2. Elva Ni
IG Followers: 840K
Branded Content: Burberry, Dior……

3. Hins Cheung
IG Followers: 1.2M
Branded Content: CHANEL, Loro Piana……

4. Sammi Cheng
IG Followers: 949K
Branded Content: Sandro Paris, Valentino ……

5. Kelly Chen
IG Followers: 277K
Branded Content: SHISEIDO HK, Standard Chartered Hong Kong……

*IG Followers as of September 2024
**IG KOL Branded Content Adspend” is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms

Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.

Top 5 KOL with the Highest IG Branded Content Adspend (Jul – Sep 2024)

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