According to admanGo, based on the total IG Branded Content Adspend in 2024, The KOLs ranked sixth to tenth were Joey Yung, Jeffrey Ngai, Edan Lui, Charmaine Sheh and Miss Sue Chang .
6. Joey Yung
IG Followers: 1.15M
Branded Content: BEA, Gucci……
7. Jeffrey Ngai
IG Followers: 494K
Branded Content: Louis Vuitton, Longines Watches……
8. Edan Lui
IG Followers: 721K
Branded Content: SHISEIDO HK, Longchamp……
9. Charmaine Sheh
IG Followers: 1.38M
Branded Content: HSBC Hong Kong, EMPHASIS Jewellery……
10. Miss Sue Chang
IG Followers: 353K
Branded Content: Dior Beauty, Stella McCartney……
*IG Followers as of December 2024
**IG KOL Branded Content Adspend” is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.