According to data collected by admanGo, the total adspend (excluding SEM) in Hong Kong reached HK$29.8 billion in 2024, representing a 1.3% YOY decline. As Hong Kong fully reopened its borders with Mainland China in the first quarter of 2023 creating a high comparison base, a 4.9% YOY decrease in adspend was recorded for the first quarter of 2024. However, the government’s proactive promotion of mega-events in the second quarter, the expansion of Individual Visit Scheme cities, and the consumer boost driven by the Paris Olympics in the third quarter contributed to YOY increases of 2.2% and 2.5% in adspend for the second and third quarters respectively. Nevertheless, uncertainties in the global economy, coupled with advertisers adjusting their strategies to accommodate changes in local consumption patterns and outbound travel habits, led to a 4.7% YOY decline in adspend for the fourth quarter.
To learn more about the Hong Kong Adspend in 2024, please download the full report.
– More analysis on Media Share
– Top 10 Industries
– Top 10 Advertiser Groups