According to the total IG Branded Content Adspend monitored by admanGo, the IG KOLs who ranked top 5 were Elva Ni, Grace Chan, Sammi Cheng, Coffee Lam and Charmaine Sheh.
1. Elva Ni
IG Followers: 842K
Branded Content: CHANEL, Louis Vuitton……
2. Grace Chan
IG Followers: 800K
Branded Content: Chow Tai Fook Jewellery, Versace……
3. Sammi Cheng
IG Followers: 961K
Branded Content: Tod’s, Valentino……
4. Coffee Lam
IG Followers: 1.11M
Branded Content: Vita Green, Ulike HK……
5. Charmaine Sheh
IG Followers: 1.56M
Branded Content: HSBC Hong Kong, Giorgio Armani……
*IG Followers as of March 2025
**IG KOL Branded Content Adspend” is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.