According to the total IG Branded Content Adspend monitored by admanGo in Q2 2025, the IG KOLs who ranked top 5 were Grace Chan, Michelle Wai, Elva Ni, Coffee Lam and J Lou.
1. Grace Chan
IG Followers: 813K
Branded Content: Clarins HK, medicube HK……
2. Michelle Wai
IG Followers: 441K
Branded Content: LOEWE, Vacheron Constantin……
3. Elva Ni
IG Followers: 846K
Branded Content: Louis Vuitton, Bank of China……
4. Coffee Lam
IG Followers: 1.13M
Branded Content: L’Oreal Paris, Xiaomi HK……
5. J Lou
IG Followers: 858K
Branded Content: Miu Miu, Tiffany & Co…….
*IG Followers as of June 2025
**IG KOL Branded Content Adspend is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.