According to admanGo, Hong Kong’s total adspend reached HK$8.32 billion in the second quarter of 2025, representing a 6% YOY decline. The local economy continues to face multiple challenges, including the global economic slowdown, shifts in consumer behaviour, and uncertainties surrounding U.S. tariff policies, leading to varying adjustments in adspend across industries. While overall adspend recorded a YOY drop, the downward trend has eased, with the decline narrowing from 8% in April and May to 3% in June. Monthly adspend also showed a positive trajectory, rising from HK$2.65 billion in April to HK$2.82 billion in May and HK$2.85 billion in June. As the industry adapts to changing consumption patterns, a series of large-scale summer events is expected to boost consumer sentiment and support market momentum, creating favourable conditions for promotional activities across sectors.
To learn more about the Hong Kong Adspend in Q2 2025, please download the full report.
– More analysis on Media Share
– Top 10 Industries
– Top 10 Advertiser Groups