AdmanGo has introduced its latest Keyword Intelligence (KI) service, designed to track advertisers’ spending on search engine marketing. Together with our Advertising Intelligence(AI) and Social Intelligence(SI) services, admanGo now provides a complete and comprehensive overview across all major media used by advertisers in Hong Kong.
In Q2 2025, Search Engine Marketing (SEM) accounted for 12% of total media usage, ranking fourth behind Desktop/Mobile, Social Media, and Television. The average monthly SEM ad spend exceeded HK$300 million, with a notable 19% MOM increase from May to June. The top five SEM ad spend categories were Banking, Travel, Computer, Retail and Insurance.
If you’re interested in learning how much your competitors are spending on SEM, the keywords they are targeting, and gain insights to optimize your SEM strategies, please call Esther Wong (2836 6792), Jonas Wong (2151 3395) or email sales@admango.com. You can also schedule a sharing session at https://bit.ly/3170la0 to discuss further!
To learn more about the SEM Adspend in Q2 2025, please download the full report.
– SEM Adspend Trends in Q2 2025
– SEM Top Advertisers
– Category with The Top Adspend SOV on SEM