According to the total IG Branded Content Adspend monitored by admanGo in Q3 2025, the IG KOLs who ranked top 5 were Joey Yung, Hins Cheung, Grace Chan, Sammi Cheng and Elva Ni.
1. Joey Yung
IG Followers: 1.21M
Branded Content: Louis Vuitton, BEA……
2. Hins Cheung
IG Followers: 1.27M
Branded Content: Chanel Beauty, Samsung HK……
3. Grace Chan
IG Followers: 822K
Branded Content: Cathay Pacific, OCBC……
4. Sammi Cheng
IG Followers: 1M
Branded Content: AXA, Dreyer’s Hong Kong……
5. Elva Ni
IG Followers: 847K
Branded Content: Dolce & Gabbana, Prada Beauty…….
*IG Followers as of September 2025
**IG KOL Branded Content Adspend is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.