According to admanGo, based on the total IG Branded Content Adspend in Q3 2025, The KOLs ranked sixth to tenth were Charmaine Sheh, J Lou, Edan Lui, Miss Sue Chang and Keung To.
6. Charmaine Sheh
IG Followers: 1.44M
Branded Content: HSBC Hong Kong, Bottega Veneta……
7. J Lou
IG Followers: 855K
Branded Content: Friso , Chow Tai Fook Jewellery……
8. Edan Lui
IG Followers: 722K
Branded Content: SHISEIDO HK, Coca-Cola HK……
9. Miss Sue Chang
IG Followers: 368K
Branded Content: Gucci, Xiaomi HK……
10. Keung To
IG Followers: 1.03M
Branded Content: Burberry, Darlie Hong Kong……
*IG Followers as of September 2025
**IG KOL Branded Content Adspend is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.