According to admanGo, based on the total IG Branded Content Adspend in 2025, The KOLs ranked sixth to tenth were Coffee Lam, Michelle Wai, J Lou, Hins Cheung and Miss Sue Chang.
6. Coffee Lam
IG Followers: 1.13M
Branded Content: Vita Green, Aveda HK……
7. Michelle Wai
IG Followers: 467K
Branded Content: Samsung HK, L’Oreal Paris……
8. J Lou
IG Followers: 870K
Branded Content: Friso, Marks and Spencer……
9.Hins Cheung
IG Followers: 1.28M
Branded Content: CHANEL BEAUTY, Rohto HK……
10. Miss Sue Chang
IG Followers: 374K
Branded Content: Fendi, Longchamp……
*IG Followers as of December 2025
**IG KOL Branded Content Adspend is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.