According to the total IG Branded Content Adspend monitored by admanGo in 2025, the IG KOLs who ranked top 5 were Grace Chan, Elva Ni, Sammi Cheng, Charmaine Sheh and Joey Yung.
1. Grace Chan
IG Followers: 834K
Branded Content: Cartier, Xiaomi HK……
2. Elva Ni
IG Followers: 846K
Branded Content: Gucci, Louis Vuitton……
3. Sammi Cheng
IG Followers: 1M
Branded Content: CHANEL, AXA 安盛……
4. Charmaine Sheh
IG Followers: 1.5M
Branded Content: HSBC Hong Kong, La Mer HK……
5. Joey Yung
IG Followers: 1.2M
Branded Content: BEA 東亞銀行, Broadway…….
*IG Followers as of December 2025
**IG KOL Branded Content Adspend is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.