According to admanGo, the total adspend in Hong Kong reached HK$5 billion in Jan–Feb 2025, marking an 8% YOY decline. While Hong Kong’s economy continued its moderate growth from 2024, challenges remain. Although local business activities have not yet been fully
Read moreHONG KONG ADSPEND REPORT (JAN-FEB 2025)
SOCIAL MEDIA ADSPEND REPORT 2024
According to admanGo, Facebook’s adspend reached 3.6 billion in 2024, marking a 7% annual increase; Instagram’s adspend reached 2.6 billion in 2024, marking a 31% annual increase; Youtube’s branded content adspend reached 250 million in 2024, marking a 1% annual
Read moreNEW! Keyword Intelligence (KI) Service on admanGo!
We are excited to unveil our latest service, Keyword Intelligence (KI). Together with our Advertising Intelligence (AI) and Social Intelligence (SI) services, admanGo now provides a complete and comprehensive overview of all major media used by advertisers in Hong Kong.
Read more2024 HONG KONG ADSPEND REPORT
According to data collected by admanGo, the total adspend (excluding SEM) in Hong Kong reached HK$29.8 billion in 2024, representing a 1.3% YOY decline. As Hong Kong fully reopened its borders with Mainland China in the first quarter of 2023
Read moreNEW! Keyword Intelligence (KI) Service on admanGo!
We are excited to unveil our latest service, Keyword Intelligence (KI). Together with our Advertising Intelligence (AI) and Social Intelligence (SI) services, admanGo now provides a complete and comprehensive overview of all major media used by advertisers in Hong Kong.
Read moreYOUTUBE BRANDED CONTENT ADSPEND REPORT (JUL-SEP 2024)
According to the “YouTube Branded Content Adspend Report (Jul-Sep) 2024” by admanGo, Lizzy daily / Seoulo Diary has emerged as the top YouTuber in terms of Branded Content Adspend, with Dim Cook Guide and Emi Wong ranking 2nd and 3rd
Read moreINSTAGRAM ADSPEND REPORT (JUL-SEP 2024)
According to admanGo, Instagram’s adspend reached 649 million in the third quarter of 2024, showing a 23% YOY increase. HSBC emerged as the top advertiser on IG in terms of adspend, while Grace Chan became the top IG KOL in
Read moreFACEBOOK ADSPEND REPORT (JUL-SEP 2024)
According to admanGo, Facebook’s adspend reached 931 million in Q3 2024, marking a 3% annual increase. HSBC Hong Kong, Hang Seng Bank and Cathay Pacific emerged as the top three advertisers in terms of ad spending, with Cosmetics and Skincare
Read morePets Industry Adspend Report (Jun – Aug 2024)
According to admanGo, the Pets industry’s adspend from June to August 2024 reached $26.5 million, a YOY increase of 56%. Among Social Media adspend, Facebook accounted for 59% of the market share. The report also included industry adspend trends from
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