According to admanGo, local advertising spending recorded a 4% YOY in Q3 2022, with a total spending of 7.5 billion. As the epidemic slowed down, advertisers’ adspend in Q3 has gradually increased. Hong Kong has progressively relaxed inbound travel quarantine since
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The IG KOLs ranked top 5 were Hins Cheung, Sammi Cheng, Elva Ni, Grace Chan and Keung To 1. Hins CheungIG Followers: 982KBranded Content: Rohto Hong Kong, Jamieson HK…… 2. Sammi ChengIG Followers: 858KBranded Content: PARKnSHOP, AXA…… 3. Elva NiIG
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According to admanGo, the total Branded Content Adspend by HK IG KOLs in the third quarter of 2022 increased by 27.4% YOY, indicating IG KOLs are increasingly used by advertisers in branded content promotion. Although MIRROR was affected by the
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According to admanGo, the adspend of local advertisements with “Greater Bay Area” keyword reached 1.74 billion in 2019, and it fell to 740 million in 2020 due to the epidemic, and rebounded to 1.1 billion in 2021. The adspend from
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While advertising spending has been heavily affected by social movements and the epidemic since 2018, the number of AD creatives has increased by 135%, 27% and 29% YOY in 2019, 2020 and 2021 respectively. From 2018 to 2021, the media SOV
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The IG Editorial posts & stories of the Hong Kong sci-fi movie “Warriors of Future” have been released on many IG KOLs and publishers since July. A total of 809 IG posts & stories related to “Warriors of Future” were published from July
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In addition to Octopus, AlipayHK, Tap & Go and WeChat Pay HK, PayMe and BoC Pay have been selected to assist in implementing the 2022 (Phase II) Consumption Voucher Scheme. admanGo collected and analysed the adspend for those operators on
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With the easing of the fifth wave of the epidemic, the HK government began to relax social distancing measures in late April this year. Economic activities have gradually returned to normal while the new issue of 2022 consumption voucher (phase
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Boy Band MIRROR had 4 members ranked within the top ten, of which Anson Lo ranked No. 1, Keung To, Edan Lui and Ian Chan ranked fourth, fifth and ninth respectively. Hins Cheung and Sammi Cheng ranked second and third. 1.
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