{"id":1868,"date":"2025-07-22T14:50:00","date_gmt":"2025-07-22T06:50:00","guid":{"rendered":"https:\/\/blog.admango.com\/blog\/?p=1868"},"modified":"2025-07-21T12:00:09","modified_gmt":"2025-07-21T04:00:09","slug":"hong-kong-adspend-report-q2-2025","status":"publish","type":"post","link":"https:\/\/blog.admango.com\/blog\/2025\/07\/22\/hong-kong-adspend-report-q2-2025\/","title":{"rendered":"HONG KONG ADSPEND REPORT (Q2 2025)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1091\" height=\"1080\" src=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/07\/Q2-cover-E-1091x1080.png\" alt=\"\" class=\"wp-image-1869\" srcset=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/07\/Q2-cover-E-1091x1080.png 1091w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/07\/Q2-cover-E-600x594.png 600w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/07\/Q2-cover-E-768x760.png 768w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/07\/Q2-cover-E.png 1362w\" sizes=\"(max-width: 1091px) 100vw, 1091px\" \/><\/figure>\n\n\n\n<p>According to admanGo, Hong Kong\u2019s total adspend&nbsp;reached HK$8.32 billion in the second quarter of 2025, representing a 6% YOY decline. The local economy continues to face multiple challenges, including the global economic slowdown, shifts in consumer behaviour, and uncertainties surrounding U.S. tariff policies, leading to varying adjustments in adspend across industries. While overall adspend recorded a YOY drop, the downward trend has eased, with the decline narrowing from 8% in April and May to 3% in June. Monthly adspend also showed a positive trajectory, rising from HK$2.65 billion in April to HK$2.82 billion in May and HK$2.85 billion in June. As the industry adapts to changing consumption patterns, a series of large-scale summer events is expected to boost consumer sentiment and support market momentum, creating favourable conditions for promotional activities across sectors.<\/p>\n\n\n\n<p>To learn more about the Hong Kong Adspend in Q2 2025, please download the full report.<br>\u2013 More analysis on Media Share<br>\u2013 Top 10 Industries<br>\u2013 Top 10 Advertiser Groups<\/p>\n\n\n\n<button class=\"modalBtn\" id=\"myBtn\">Download<\/button>\n<!-- The Modal -->\n<div id=\"myModal\" style=\"overflow:hidden\" class=\"modal\">\n  <!-- Modal content -->\n  <div class=\"modal-content\">\n\t<div class=\"demodiv\" style=\"width:70%;margin-left:auto;margin-right:auto;overflow:hidden;\">\n    <span class=\"close\">\u00d7<\/span>\n    <form class=\"js-cm-form\" id=\"subForm\" action=\"https:\/\/www.createsend.com\/t\/subscribeerror?description=\" method=\"post\" data-id=\"5B5E7037DA78A748374AD499497E309E3B76A6D9DF3CC1639DEB239ABFA3E12A07AEE2AC797F3C257D1BDDF590DBCFD917F6838EB728EA599DFDB86EA5F03D43\" target=\"_blank\" width=\"320\">\n<div><b>Download report<\/b><\/div>\n<div><input type=\"text\" aria-label=\"Name\" id=\"fieldName\" name=\"cm-name\" placeholder=\"Name\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"email\" aria-label=\"Email\" id=\"fieldEmail\" name=\"cm-bltjuw-bltjuw\" placeholder=\"Work Email\" class=\"js-cm-email-input qa-input-email formDiv\" required pattern=\"^((?!@gmail|@yahoo|@outlook|@hotmail|@ymail|@aol).)*$\" title=\"Please do not use free email.\"><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Phone Number\" id=\"fielddtkudhjd\" name=\"cm-f-dtkudhjd\" placeholder=\"Phone Number\" class=\"formDiv\" required pattern=\"[0-9]{8}\" title=\"Please input 8 digits.\"><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Company Name\" id=\"fielddtkudhjh\" name=\"cm-f-dtkudhjh\" placeholder=\"Company Name\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Job Title\" id=\"fielddtkudhjk\" name=\"cm-f-dtkudhjk\" placeholder=\"Job Title\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"checkbox\" aria-label=\"subscribe\" id=\"fielddtudhykt\" name=\"cm-fo-dtudhykt\" value=\"19272305\" onclick=\"changeval()\" checked class=\"chkbx\"><label> Please subscribe me to admanGo&#8217;s newsletter<\/label><\/input><\/div>\n<div style=\"display:none;\"><input type=\"text\" aria-label=\"url\" id=\"fielddtuytrjy\" name=\"cm-f-dtuytrjy\" value=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/07\/admanGo-Adspend-Report-Q2-2025e.pdf\"><\/input><\/div>\n<div><button type=\"submit\" class=\"formBtn\">Download<\/button><\/div>\n<\/div>\n<\/form>\n  <\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/js.createsend1.com\/javascript\/copypastesubscribeformlogic.js\"><\/script>\n<\/div>\n<script>\n\/\/ Get the modal\nvar modal = document.getElementById(\"myModal\");\n\/\/ Get the button that opens the modal\nvar btn = document.getElementById(\"myBtn\");\n\/\/ Get the <span> element that closes the modal\nvar span = document.getElementsByClassName(\"close\")[0];\n\/\/ When the user clicks the button, open the modal \nbtn.onclick = function() {\n  modal.style.display = \"block\";\n}\n\/\/ When the user clicks on <span> (x), close the modal\nspan.onclick = function() {\n  modal.style.display = \"none\";\n}\n\nfunction changeval() {\nvar a = document.getElementById('fielddtudhykt');\nif (a.checked) {a.value=\"19272305\"} else {a.value=\"19272306\"}\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>According to admanGo, Hong Kong\u2019s total adspend&nbsp;reached HK$8.32 billion in the second quarter of 2025, representing a 6% YOY decline. The local economy continues to face multiple challenges, including the global economic slowdown, shifts in consumer behaviour, and uncertainties surrounding<\/p>\n","protected":false},"author":1,"featured_media":1870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>HONG KONG ADSPEND REPORT (Q2 2025) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blog.admango.com\/blog\/2025\/07\/22\/hong-kong-adspend-report-q2-2025\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"HONG KONG ADSPEND REPORT (Q2 2025) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"og:description\" content=\"According to admanGo, Hong Kong\u2019s total adspend&nbsp;reached HK$8.32 billion in the second quarter of 2025, representing a 6% YOY decline. The local economy continues to face multiple challenges, including the global economic slowdown, shifts in consumer behaviour, and uncertainties surrounding\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/blog.admango.com\/blog\/2025\/07\/22\/hong-kong-adspend-report-q2-2025\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/admangohk\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-07-22T06:50:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-07-21T04:00:09+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/07\/Q2-cover-E_768449.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"768\" \/>\r\n\t<meta property=\"og:image:height\" content=\"449\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#organization\",\"name\":\"admanGo.com\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/admangohk\",\"https:\/\/www.instagram.com\/admangohk\/\",\"https:\/\/www.linkedin.com\/company\/admango\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2021\/03\/admango-Logo_square.png\",\"width\":324,\"height\":324,\"caption\":\"admanGo.com\"},\"image\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#website\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"name\":\"Hong Kong Ad Market Insights - 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