{"id":1903,"date":"2025-10-23T14:55:00","date_gmt":"2025-10-23T06:55:00","guid":{"rendered":"https:\/\/blog.admango.com\/blog\/?p=1903"},"modified":"2025-10-22T11:21:03","modified_gmt":"2025-10-22T03:21:03","slug":"hong-kong-adspend-report-q3-2025","status":"publish","type":"post","link":"https:\/\/blog.admango.com\/blog\/2025\/10\/23\/hong-kong-adspend-report-q3-2025\/","title":{"rendered":"HONG KONG ADSPEND REPORT (Q3 2025)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1089\" height=\"1080\" src=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/10\/Q3e-cover-1089x1080.png\" alt=\"\" class=\"wp-image-1904\" srcset=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/10\/Q3e-cover-1089x1080.png 1089w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/10\/Q3e-cover-600x595.png 600w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/10\/Q3e-cover-150x150.png 150w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/10\/Q3e-cover-768x762.png 768w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/10\/Q3e-cover.png 1248w\" sizes=\"(max-width: 1089px) 100vw, 1089px\" \/><\/figure>\n\n\n\n<p>According to admanGo, Hong Kong\u2019s total advertising expenditure reached HK$8.58 billion in the third quarter of 2025, representing a 5% YOY decline. Despite ongoing economic uncertainty and weak consumer confidence, key sectors such as Banking, Pharmaceuticals, and Beverages recorded YOY growth in advertising spending during the quarter, serving as major drivers of market recovery. Local adspend in July and August dropped by 11% and 9% YOY respectively, reflecting more cautious marketing strategies adopted by some brands amid seasonal demand fluctuations. However, supported by gradually improving economic activity and positive developments such as bank interest rate cuts in September, several sectors advanced their Q4 promotional campaigns, leading to a 5% YOY increase in adspend for September, indicating a gradual return of market confidence. Looking ahead to the fourth quarter, visitor arrivals during the recent \u201cGolden Week\u201d holiday reached new highs, while the Christmas season is expected to drive traditional consumption peaks, advertisers are anticipated to step up their promotional efforts, supporting continued growth in advertising expenditure through the year-end period.<\/p>\n\n\n\n<p>To learn more about the Hong Kong Adspend in Q3 2025, please download the full report.<br>\u2013 More analysis on Media Share<br>\u2013 Top 10 Industries<br>\u2013 Top 10 Advertiser Groups<\/p>\n\n\n\n<button class=\"modalBtn\" id=\"myBtn\">Download<\/button>\n<!-- The Modal -->\n<div id=\"myModal\" style=\"overflow:hidden\" class=\"modal\">\n  <!-- Modal content -->\n  <div class=\"modal-content\">\n\t<div class=\"demodiv\" style=\"width:70%;margin-left:auto;margin-right:auto;overflow:hidden;\">\n    <span class=\"close\">\u00d7<\/span>\n    <form class=\"js-cm-form\" id=\"subForm\" action=\"https:\/\/www.createsend.com\/t\/subscribeerror?description=\" method=\"post\" data-id=\"5B5E7037DA78A748374AD499497E309E3B76A6D9DF3CC1639DEB239ABFA3E12A07AEE2AC797F3C257D1BDDF590DBCFD917F6838EB728EA599DFDB86EA5F03D43\" target=\"_blank\" width=\"320\">\n<div><b>Download report<\/b><\/div>\n<div><input type=\"text\" aria-label=\"Name\" id=\"fieldName\" name=\"cm-name\" placeholder=\"Name\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"email\" aria-label=\"Email\" id=\"fieldEmail\" name=\"cm-bltjuw-bltjuw\" placeholder=\"Work Email\" class=\"js-cm-email-input qa-input-email formDiv\" required pattern=\"^((?!@gmail|@yahoo|@outlook|@hotmail|@ymail|@aol).)*$\" title=\"Please do not use free email.\"><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Phone Number\" id=\"fielddtkudhjd\" name=\"cm-f-dtkudhjd\" placeholder=\"Phone Number\" class=\"formDiv\" required pattern=\"[0-9]{8}\" title=\"Please input 8 digits.\"><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Company Name\" id=\"fielddtkudhjh\" name=\"cm-f-dtkudhjh\" placeholder=\"Company Name\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Job Title\" id=\"fielddtkudhjk\" name=\"cm-f-dtkudhjk\" placeholder=\"Job Title\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"checkbox\" aria-label=\"subscribe\" id=\"fielddtudhykt\" name=\"cm-fo-dtudhykt\" value=\"19272305\" onclick=\"changeval()\" checked class=\"chkbx\"><label> Please subscribe me to admanGo&#8217;s newsletter<\/label><\/input><\/div>\n<div style=\"display:none;\"><input type=\"text\" aria-label=\"url\" id=\"fielddtuytrjy\" name=\"cm-f-dtuytrjy\" value=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/10\/admanGo-Adspend-Report-Q3-2025e.pdf\"><\/input><\/div>\n<div><button type=\"submit\" class=\"formBtn\">Download<\/button><\/div>\n<\/div>\n<\/form>\n  <\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/js.createsend1.com\/javascript\/copypastesubscribeformlogic.js\"><\/script>\n<\/div>\n<script>\n\/\/ Get the modal\nvar modal = document.getElementById(\"myModal\");\n\/\/ Get the button that opens the modal\nvar btn = document.getElementById(\"myBtn\");\n\/\/ Get the <span> element that closes the modal\nvar span = document.getElementsByClassName(\"close\")[0];\n\/\/ When the user clicks the button, open the modal \nbtn.onclick = function() {\n  modal.style.display = \"block\";\n}\n\/\/ When the user clicks on <span> (x), close the modal\nspan.onclick = function() {\n  modal.style.display = \"none\";\n}\n\nfunction changeval() {\nvar a = document.getElementById('fielddtudhykt');\nif (a.checked) {a.value=\"19272305\"} else {a.value=\"19272306\"}\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>According to admanGo, Hong Kong\u2019s total advertising expenditure reached HK$8.58 billion in the third quarter of 2025, representing a 5% YOY decline. Despite ongoing economic uncertainty and weak consumer confidence, key sectors such as Banking, Pharmaceuticals, and Beverages recorded YOY<\/p>\n","protected":false},"author":1,"featured_media":1905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>HONG KONG ADSPEND REPORT (Q3 2025) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blog.admango.com\/blog\/2025\/10\/23\/hong-kong-adspend-report-q3-2025\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"HONG KONG ADSPEND REPORT (Q3 2025) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"og:description\" content=\"According to admanGo, Hong Kong\u2019s total advertising expenditure reached HK$8.58 billion in the third quarter of 2025, representing a 5% YOY decline. Despite ongoing economic uncertainty and weak consumer confidence, key sectors such as Banking, Pharmaceuticals, and Beverages recorded YOY\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/blog.admango.com\/blog\/2025\/10\/23\/hong-kong-adspend-report-q3-2025\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/admangohk\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-10-23T06:55:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-10-22T03:21:03+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/10\/Q3e-768449.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"768\" \/>\r\n\t<meta property=\"og:image:height\" content=\"449\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#organization\",\"name\":\"admanGo.com\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/admangohk\",\"https:\/\/www.instagram.com\/admangohk\/\",\"https:\/\/www.linkedin.com\/company\/admango\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2021\/03\/admango-Logo_square.png\",\"width\":324,\"height\":324,\"caption\":\"admanGo.com\"},\"image\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#website\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"name\":\"Hong Kong Ad Market Insights - 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