{"id":1929,"date":"2026-01-09T14:56:00","date_gmt":"2026-01-09T06:56:00","guid":{"rendered":"https:\/\/blog.admango.com\/blog\/?p=1929"},"modified":"2026-01-08T16:16:11","modified_gmt":"2026-01-08T08:16:11","slug":"top-5-kol-with-the-highest-ig-branded-content-adspend-jan-dec-2025","status":"publish","type":"post","link":"https:\/\/blog.admango.com\/blog\/2026\/01\/09\/top-5-kol-with-the-highest-ig-branded-content-adspend-jan-dec-2025\/","title":{"rendered":"Top 5 KOL with the Highest IG Branded Content Adspend (Jan-Dec 2025)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"799\" height=\"923\" src=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/01\/Top-KOL-1-5.png\" alt=\"\" class=\"wp-image-1930\" srcset=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/01\/Top-KOL-1-5.png 799w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/01\/Top-KOL-1-5-519x600.png 519w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/01\/Top-KOL-1-5-768x887.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure>\n\n\n\n<p>According to the total IG Branded Content Adspend monitored by admanGo  in 2025, the IG KOLs who ranked top 5 were Grace Chan, Elva Ni, Sammi Cheng, Charmaine Sheh and Joey Yung.<\/p>\n\n\n\n<p>1. Grace Chan<br>IG Followers: 834K<br>Branded Content: Cartier, Xiaomi HK&#8230;&#8230;<br><br>2. Elva Ni<br>IG Followers: 846K<br>Branded Content: Gucci, Louis Vuitton&#8230;&#8230;<br><br>3. Sammi Cheng<br>IG Followers: 1M<br>Branded Content: CHANEL, AXA \u5b89\u76db&#8230;&#8230;<br><br>4. Charmaine Sheh<br>IG Followers: 1.5M<br>Branded Content: HSBC Hong Kong, La Mer HK&#8230;&#8230;<br><br>5. Joey Yung<br>IG Followers: 1.2M<br>Branded Content: BEA \u6771\u4e9e\u9280\u884c, Broadway&#8230;&#8230;.<\/p>\n\n\n\n<p>*IG Followers as of December 2025<br>**IG KOL Branded Content Adspend is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.<br><br>Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https:\/\/bit.ly\/3170la0 to learn more about IG Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the total IG Branded Content Adspend monitored by admanGo in 2025, the IG KOLs who ranked top 5 were Grace Chan, Elva Ni, Sammi Cheng, Charmaine Sheh and Joey Yung. 1. Grace ChanIG Followers: 834KBranded Content: Cartier, Xiaomi<\/p>\n","protected":false},"author":2,"featured_media":1931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Top 5 KOL with the Highest IG Branded Content Adspend (Jan-Dec 2025) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blog.admango.com\/blog\/2026\/01\/09\/top-5-kol-with-the-highest-ig-branded-content-adspend-jan-dec-2025\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Top 5 KOL with the Highest IG Branded Content Adspend (Jan-Dec 2025) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"og:description\" content=\"According to the total IG Branded Content Adspend monitored by admanGo in 2025, the IG KOLs who ranked top 5 were Grace Chan, Elva Ni, Sammi Cheng, Charmaine Sheh and Joey Yung. 1. 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