{"id":1937,"date":"2026-01-23T14:50:00","date_gmt":"2026-01-23T06:50:00","guid":{"rendered":"https:\/\/blog.admango.com\/blog\/?p=1937"},"modified":"2026-01-22T00:51:35","modified_gmt":"2026-01-21T16:51:35","slug":"hong-kong-adspend-report-jan-dec-2025","status":"publish","type":"post","link":"https:\/\/blog.admango.com\/blog\/2026\/01\/23\/hong-kong-adspend-report-jan-dec-2025\/","title":{"rendered":"HONG KONG ADSPEND REPORT (Jan-Dec 2025)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1094\" height=\"1080\" src=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/01\/2025e-cover-1094x1080.png\" alt=\"\" class=\"wp-image-1939\" srcset=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/01\/2025e-cover-1094x1080.png 1094w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/01\/2025e-cover-600x592.png 600w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/01\/2025e-cover-768x758.png 768w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/01\/2025e-cover.png 1244w\" sizes=\"(max-width: 1094px) 100vw, 1094px\" \/><\/figure>\n\n\n\n<p>According to admanGo, total adspend in Hong Kong reached HK$33.9 billion in 2025, representing a 3% YOY decline for the full year. The advertising market followed a \u201cdecline-then-stabilisation\u201d trajectory, with YOY decreases recorded in the first three quarters, before a clear rebound in the fourth quarter, which posted 5% YOY growth, indicating a gradual recovery toward year-end. Although local business activity in early 2025 had not yet been directly affected by the tangible impact of US tariffs, the continued trend of Hong Kong residents travelling northbound and overseas led to structural changes in local consumption, prompting advertisers to adopt a more cautious approach to resource allocation. Nevertheless, positive factors\u2014including the government\u2019s promotion of mega events and bank interest rate cuts in the second half of the year helped offset part of the uncertainty brought about by tariffs and a high interest rate environment, providing overall support to consumer sentiment. As a result, adspend across several key sectors, such as Banking, Pharmaceuticals, Travel and Toiletries recorded YOY growth, signalling a gradual recovery in market confidence.<\/p>\n\n\n\n<p>To learn more about the Hong Kong Adspend in 2025, please download the full report.<br>\u2013 More analysis on Media Share<br>\u2013 Top 10 Industries<br>\u2013 Top 10 Advertiser Groups<\/p>\n\n\n\n<button class=\"modalBtn\" id=\"myBtn\">Download<\/button>\n<!-- The Modal -->\n<div id=\"myModal\" style=\"overflow:hidden\" class=\"modal\">\n  <!-- Modal content -->\n  <div class=\"modal-content\">\n\t<div class=\"demodiv\" style=\"width:70%;margin-left:auto;margin-right:auto;overflow:hidden;\">\n    <span class=\"close\">\u00d7<\/span>\n    <form class=\"js-cm-form\" id=\"subForm\" action=\"https:\/\/www.createsend.com\/t\/subscribeerror?description=\" method=\"post\" data-id=\"5B5E7037DA78A748374AD499497E309E3B76A6D9DF3CC1639DEB239ABFA3E12A07AEE2AC797F3C257D1BDDF590DBCFD917F6838EB728EA599DFDB86EA5F03D43\" target=\"_blank\" width=\"320\">\n<div><b>Download report<\/b><\/div>\n<div><input type=\"text\" aria-label=\"Name\" id=\"fieldName\" name=\"cm-name\" placeholder=\"Name\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"email\" aria-label=\"Email\" id=\"fieldEmail\" name=\"cm-bltjuw-bltjuw\" placeholder=\"Work Email\" class=\"js-cm-email-input qa-input-email formDiv\" required pattern=\"^((?!@gmail|@yahoo|@outlook|@hotmail|@ymail|@aol).)*$\" title=\"Please do not use free email.\"><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Phone Number\" id=\"fielddtkudhjd\" name=\"cm-f-dtkudhjd\" placeholder=\"Phone Number\" class=\"formDiv\" required pattern=\"[0-9]{8}\" title=\"Please input 8 digits.\"><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Company Name\" id=\"fielddtkudhjh\" name=\"cm-f-dtkudhjh\" placeholder=\"Company Name\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Job Title\" id=\"fielddtkudhjk\" name=\"cm-f-dtkudhjk\" placeholder=\"Job Title\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"checkbox\" aria-label=\"subscribe\" id=\"fielddtudhykt\" name=\"cm-fo-dtudhykt\" value=\"19272305\" onclick=\"changeval()\" checked class=\"chkbx\"><label> Please subscribe me to admanGo&#8217;s newsletter<\/label><\/input><\/div>\n<div style=\"display:none;\"><input type=\"text\" aria-label=\"url\" id=\"fielddtuytrjy\" name=\"cm-f-dtuytrjy\" value=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/01\/admanGo-Adspend-Report-2025e.pdf\"><\/input><\/div>\n<div><button type=\"submit\" class=\"formBtn\">Download<\/button><\/div>\n<\/div>\n<\/form>\n  <\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/js.createsend1.com\/javascript\/copypastesubscribeformlogic.js\"><\/script>\n<\/div>\n<script>\n\/\/ Get the modal\nvar modal = document.getElementById(\"myModal\");\n\/\/ Get the button that opens the modal\nvar btn = document.getElementById(\"myBtn\");\n\/\/ Get the <span> element that closes the modal\nvar span = document.getElementsByClassName(\"close\")[0];\n\/\/ When the user clicks the button, open the modal \nbtn.onclick = function() {\n  modal.style.display = \"block\";\n}\n\/\/ When the user clicks on <span> (x), close the modal\nspan.onclick = function() {\n  modal.style.display = \"none\";\n}\n\nfunction changeval() {\nvar a = document.getElementById('fielddtudhykt');\nif (a.checked) {a.value=\"19272305\"} else {a.value=\"19272306\"}\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>According to admanGo, total adspend in Hong Kong reached HK$33.9 billion in 2025, representing a 3% YOY decline for the full year. The advertising market followed a \u201cdecline-then-stabilisation\u201d trajectory, with YOY decreases recorded in the first three quarters, before a<\/p>\n","protected":false},"author":1,"featured_media":1905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>HONG KONG ADSPEND REPORT (Jan-Dec 2025) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blog.admango.com\/blog\/2026\/01\/23\/hong-kong-adspend-report-jan-dec-2025\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"HONG KONG ADSPEND REPORT (Jan-Dec 2025) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"og:description\" content=\"According to admanGo, total adspend in Hong Kong reached HK$33.9 billion in 2025, representing a 3% YOY decline for the full year. The advertising market followed a \u201cdecline-then-stabilisation\u201d trajectory, with YOY decreases recorded in the first three quarters, before a\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/blog.admango.com\/blog\/2026\/01\/23\/hong-kong-adspend-report-jan-dec-2025\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/admangohk\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-01-23T06:50:00+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-01-21T16:51:35+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2025\/10\/Q3e-768449.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"768\" \/>\r\n\t<meta property=\"og:image:height\" content=\"449\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#organization\",\"name\":\"admanGo.com\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/admangohk\",\"https:\/\/www.instagram.com\/admangohk\/\",\"https:\/\/www.linkedin.com\/company\/admango\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2021\/03\/admango-Logo_square.png\",\"width\":324,\"height\":324,\"caption\":\"admanGo.com\"},\"image\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#website\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"name\":\"Hong Kong Ad Market Insights - 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