{"id":1957,"date":"2026-03-25T14:50:37","date_gmt":"2026-03-25T06:50:37","guid":{"rendered":"https:\/\/blog.admango.com\/blog\/?p=1957"},"modified":"2026-03-23T22:19:58","modified_gmt":"2026-03-23T14:19:58","slug":"hong-kong-adspend-report-jan-feb-2026","status":"publish","type":"post","link":"https:\/\/blog.admango.com\/blog\/2026\/03\/25\/hong-kong-adspend-report-jan-feb-2026\/","title":{"rendered":"HONG KONG ADSPEND REPORT (Jan-Feb 2026)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1096\" height=\"1080\" src=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/03\/2026e-1-1096x1080.png\" alt=\"\" class=\"wp-image-1961\" srcset=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/03\/2026e-1-1096x1080.png 1096w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/03\/2026e-1-600x591.png 600w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/03\/2026e-1-768x757.png 768w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/03\/2026e-1.png 1244w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><\/figure>\n\n\n\n<p>According to admanGo, total adspend in Hong Kong reached HK$5.6 billion in January\u2013February 2026, representing a notable YOY increase of 12% and successfully extending the upward momentum observed since the fourth quarter of 2025. Despite ongoing uncertainties in the external environment, which continue to weigh on the pace of consumer confidence recovery, advertisers have adapted to structural shifts in local consumption patterns by strategically allocating resources in response to varying market conditions. During peak festive seasons, promotional efforts are intensified, while in quieter periods, advertisers adopt cost management measures and flexibly reallocate resources to ensure sustained brand competitiveness across different economic environments. Supported by the strong festive atmosphere at the start of the year, alongside the absence of significant external disruptions, consumer confidence has shown signs of stabilisation, reinforcing advertisers\u2019 confidence in launching promotional campaigns. Data indicates that among the top 10 industries, more than half recorded double-digit YOY growth, suggesting that the overall advertising market is gradually regaining stability.<\/p>\n\n\n\n<p>To learn more about the Hong Kong Adspend in Jan-Feb 2026, please download the full report.<br>\u2013 More analysis on Media Share<br>\u2013 Top 10 Industries<br>\u2013 Top 10 Advertiser Groups<\/p>\n\n\n\n<button class=\"modalBtn\" id=\"myBtn\">Download<\/button>\n<!-- The Modal -->\n<div id=\"myModal\" style=\"overflow:hidden\" class=\"modal\">\n  <!-- Modal content -->\n  <div class=\"modal-content\">\n\t<div class=\"demodiv\" style=\"width:70%;margin-left:auto;margin-right:auto;overflow:hidden;\">\n    <span class=\"close\">\u00d7<\/span>\n    <form class=\"js-cm-form\" id=\"subForm\" action=\"https:\/\/www.createsend.com\/t\/subscribeerror?description=\" method=\"post\" data-id=\"5B5E7037DA78A748374AD499497E309E3B76A6D9DF3CC1639DEB239ABFA3E12A07AEE2AC797F3C257D1BDDF590DBCFD917F6838EB728EA599DFDB86EA5F03D43\" target=\"_blank\" width=\"320\">\n<div><b>Download report<\/b><\/div>\n<div><input type=\"text\" aria-label=\"Name\" id=\"fieldName\" name=\"cm-name\" placeholder=\"Name\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"email\" aria-label=\"Email\" id=\"fieldEmail\" name=\"cm-bltjuw-bltjuw\" placeholder=\"Work Email\" class=\"js-cm-email-input qa-input-email formDiv\" required pattern=\"^((?!@gmail|@yahoo|@outlook|@hotmail|@ymail|@aol).)*$\" title=\"Please do not use free email.\"><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Phone Number\" id=\"fielddtkudhjd\" name=\"cm-f-dtkudhjd\" placeholder=\"Phone Number\" class=\"formDiv\" required pattern=\"[0-9]{8}\" title=\"Please input 8 digits.\"><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Company Name\" id=\"fielddtkudhjh\" name=\"cm-f-dtkudhjh\" placeholder=\"Company Name\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Job Title\" id=\"fielddtkudhjk\" name=\"cm-f-dtkudhjk\" placeholder=\"Job Title\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"checkbox\" aria-label=\"subscribe\" id=\"fielddtudhykt\" name=\"cm-fo-dtudhykt\" value=\"19272305\" onclick=\"changeval()\" checked class=\"chkbx\"><label> Please subscribe me to admanGo&#8217;s newsletter<\/label><\/input><\/div>\n<div style=\"display:none;\"><input type=\"text\" aria-label=\"url\" id=\"fielddtuytrjy\" name=\"cm-f-dtuytrjy\" value=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/03\/admanGo-Adspend-Report-Jan-Feb-2026e.pdf\"><\/input><\/div>\n<div><button type=\"submit\" class=\"formBtn\">Download<\/button><\/div>\n<\/div>\n<\/form>\n  <\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/js.createsend1.com\/javascript\/copypastesubscribeformlogic.js\"><\/script>\n<\/div>\n<script>\n\/\/ Get the modal\nvar modal = document.getElementById(\"myModal\");\n\/\/ Get the button that opens the modal\nvar btn = document.getElementById(\"myBtn\");\n\/\/ Get the <span> element that closes the modal\nvar span = document.getElementsByClassName(\"close\")[0];\n\/\/ When the user clicks the button, open the modal \nbtn.onclick = function() {\n  modal.style.display = \"block\";\n}\n\/\/ When the user clicks on <span> (x), close the modal\nspan.onclick = function() {\n  modal.style.display = \"none\";\n}\n\nfunction changeval() {\nvar a = document.getElementById('fielddtudhykt');\nif (a.checked) {a.value=\"19272305\"} else {a.value=\"19272306\"}\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>According to admanGo, total adspend in Hong Kong reached HK$5.6 billion in January\u2013February 2026, representing a notable YOY increase of 12% and successfully extending the upward momentum observed since the fourth quarter of 2025. Despite ongoing uncertainties in the external<\/p>\n","protected":false},"author":1,"featured_media":1962,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>HONG KONG ADSPEND REPORT (Jan-Feb 2026) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blog.admango.com\/blog\/2026\/03\/25\/hong-kong-adspend-report-jan-feb-2026\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"HONG KONG ADSPEND REPORT (Jan-Feb 2026) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"og:description\" content=\"According to admanGo, total adspend in Hong Kong reached HK$5.6 billion in January\u2013February 2026, representing a notable YOY increase of 12% and successfully extending the upward momentum observed since the fourth quarter of 2025. Despite ongoing uncertainties in the external\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/blog.admango.com\/blog\/2026\/03\/25\/hong-kong-adspend-report-jan-feb-2026\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/admangohk\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-03-25T06:50:37+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-03-23T14:19:58+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/03\/2026e-768449.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"768\" \/>\r\n\t<meta property=\"og:image:height\" content=\"449\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#organization\",\"name\":\"admanGo.com\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/admangohk\",\"https:\/\/www.instagram.com\/admangohk\/\",\"https:\/\/www.linkedin.com\/company\/admango\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2021\/03\/admango-Logo_square.png\",\"width\":324,\"height\":324,\"caption\":\"admanGo.com\"},\"image\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#website\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"name\":\"Hong Kong Ad Market Insights - 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