{"id":2033,"date":"2026-07-27T14:50:44","date_gmt":"2026-07-27T06:50:44","guid":{"rendered":"https:\/\/blog.admango.com\/blog\/?p=2033"},"modified":"2026-07-23T13:02:37","modified_gmt":"2026-07-23T05:02:37","slug":"hong-kong-adspend-report-q2-2026","status":"publish","type":"post","link":"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/","title":{"rendered":"HONG KONG ADSPEND REPORT (Q2 2026)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1092\" height=\"1080\" src=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/2026Q2e-1092x1080.png\" alt=\"\" class=\"wp-image-2042\" srcset=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/2026Q2e-1092x1080.png 1092w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/2026Q2e-600x593.png 600w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/2026Q2e-768x759.png 768w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/2026Q2e.png 1248w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/figure>\n\n\n\n<p>According to admanGo, Hong Kong&#8217;s total adspend reached HK$8.77 billion in the second quarter of 2026, representing a 5% YOY increase and reflecting the continued steady expansion of the local advertising market. Supported by a recovery in domestic consumer sentiment and sustained growth in visitor arrivals, Hong Kong&#8217;s advertising market maintained its upward momentum throughout 2026. Despite heightened geopolitical tensions in the Middle East driving up energy prices and creating uncertainty over the global economic outlook, local adspend remained resilient. Advertising spending increased by 5% YOYin April and 2% in May, while June recorded a notable 9% YOY increase driven by the FIFA World Cup. The strong performance indicates that advertisers did not scale back their marketing investments in response to external economic uncertainties. Instead, they actively capitalised on the marketing opportunities presented by this major global sporting event. Furthermore, the seven largest advertising sectors all recorded YOY growth in adspend during the second quarter, underscoring continued business confidence and a positive outlook across key industries, with advertisers leveraging media investment to support business growth.<\/p>\n\n\n\n<p>To learn more about the Hong Kong Adspend in Q2 2026, please download the full report.<br>\u2013 More analysis on Media Share<br>\u2013 Top 10 Industries<br>\u2013 Top 10 Advertiser Groups<\/p>\n\n\n\n<button class=\"modalBtn\" id=\"myBtn\">Download<\/button>\n<!-- The Modal -->\n<div id=\"myModal\" style=\"overflow:hidden\" class=\"modal\">\n  <!-- Modal content -->\n  <div class=\"modal-content\">\n\t<div class=\"demodiv\" style=\"width:70%;margin-left:auto;margin-right:auto;overflow:hidden;\">\n    <span class=\"close\">\u00d7<\/span>\n    <form class=\"js-cm-form\" id=\"subForm\" action=\"https:\/\/www.createsend.com\/t\/subscribeerror?description=\" method=\"post\" data-id=\"5B5E7037DA78A748374AD499497E309E3B76A6D9DF3CC1639DEB239ABFA3E12A07AEE2AC797F3C257D1BDDF590DBCFD917F6838EB728EA599DFDB86EA5F03D43\" target=\"_blank\" width=\"320\">\n<div><b>Download report<\/b><\/div>\n<div><input type=\"text\" aria-label=\"Name\" id=\"fieldName\" name=\"cm-name\" placeholder=\"Name\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"email\" aria-label=\"Email\" id=\"fieldEmail\" name=\"cm-bltjuw-bltjuw\" placeholder=\"Work Email\" class=\"js-cm-email-input qa-input-email formDiv\" required pattern=\"^((?!@gmail|@yahoo|@outlook|@hotmail|@ymail|@aol).)*$\" title=\"Please do not use free email.\"><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Phone Number\" id=\"fielddtkudhjd\" name=\"cm-f-dtkudhjd\" placeholder=\"Phone Number\" class=\"formDiv\" required pattern=\"[0-9]{8}\" title=\"Please input 8 digits.\"><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Company Name\" id=\"fielddtkudhjh\" name=\"cm-f-dtkudhjh\" placeholder=\"Company Name\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"text\" aria-label=\"Job Title\" id=\"fielddtkudhjk\" name=\"cm-f-dtkudhjk\" placeholder=\"Job Title\" class=\"formDiv\" required><\/input><\/div>\n<div><input type=\"checkbox\" aria-label=\"subscribe\" id=\"fielddtudhykt\" name=\"cm-fo-dtudhykt\" value=\"19272305\" onclick=\"changeval()\" checked class=\"chkbx\"><label> Please subscribe me to admanGo&#8217;s newsletter<\/label><\/input><\/div>\n<div style=\"display:none;\"><input type=\"text\" aria-label=\"url\" id=\"fielddtuytrjy\" name=\"cm-f-dtuytrjy\" value=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/admanGo-Adspend-Report-Q2-2026e.pdf\"><\/input><\/div>\n<div><button type=\"submit\" class=\"formBtn\">Download<\/button><\/div>\n<\/div>\n<\/form>\n  <\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/js.createsend1.com\/javascript\/copypastesubscribeformlogic.js\"><\/script>\n<\/div>\n<script>\n\/\/ Get the modal\nvar modal = document.getElementById(\"myModal\");\n\/\/ Get the button that opens the modal\nvar btn = document.getElementById(\"myBtn\");\n\/\/ Get the <span> element that closes the modal\nvar span = document.getElementsByClassName(\"close\")[0];\n\/\/ When the user clicks the button, open the modal \nbtn.onclick = function() {\n  modal.style.display = \"block\";\n}\n\/\/ When the user clicks on <span> (x), close the modal\nspan.onclick = function() {\n  modal.style.display = \"none\";\n}\n\nfunction changeval() {\nvar a = document.getElementById('fielddtudhykt');\nif (a.checked) {a.value=\"19272305\"} else {a.value=\"19272306\"}\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>According to admanGo, Hong Kong&#8217;s total adspend reached HK$8.77 billion in the second quarter of 2026, representing a 5% YOY increase and reflecting the continued steady expansion of the local advertising market. Supported by a recovery in domestic consumer sentiment<\/p>\n","protected":false},"author":1,"featured_media":2043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>HONG KONG ADSPEND REPORT (Q2 2026) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"HONG KONG ADSPEND REPORT (Q2 2026) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"og:description\" content=\"According to admanGo, Hong Kong&#8217;s total adspend reached HK$8.77 billion in the second quarter of 2026, representing a 5% YOY increase and reflecting the continued steady expansion of the local advertising market. Supported by a recovery in domestic consumer sentiment\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/admangohk\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-07-27T06:50:44+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-07-23T05:02:37+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/2026Q2e768449.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1123\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#organization\",\"name\":\"admanGo.com\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/admangohk\",\"https:\/\/www.instagram.com\/admangohk\/\",\"https:\/\/www.linkedin.com\/company\/admango\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2021\/03\/admango-Logo_square.png\",\"width\":324,\"height\":324,\"caption\":\"admanGo.com\"},\"image\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#website\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"name\":\"Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/blog.admango.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/2026Q2e768449.png\",\"width\":1920,\"height\":1123},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/#webpage\",\"url\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/\",\"name\":\"HONG KONG ADSPEND REPORT (Q2 2026) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\",\"isPartOf\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/#primaryimage\"},\"datePublished\":\"2026-07-27T06:50:44+00:00\",\"dateModified\":\"2026-07-23T05:02:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.admango.com\/blog\/\",\"url\":\"https:\/\/blog.admango.com\/blog\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/\",\"url\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/\",\"name\":\"HONG KONG ADSPEND REPORT (Q2 2026)\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/#\/schema\/person\/931f993385f762e552c082b718ebc715\"},\"headline\":\"HONG KONG ADSPEND REPORT (Q2 2026)\",\"datePublished\":\"2026-07-27T06:50:44+00:00\",\"dateModified\":\"2026-07-23T05:02:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.admango.com\/blog\/2026\/07\/27\/hong-kong-adspend-report-q2-2026\/#primaryimage\"},\"articleSection\":\"Ad Spend,AI\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#\/schema\/person\/931f993385f762e552c082b718ebc715\",\"name\":\"admango\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.admango.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/06987c84540db5f226143df9226d0384?s=96&d=mm&r=g\",\"caption\":\"admango\"}}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/posts\/2033"}],"collection":[{"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/comments?post=2033"}],"version-history":[{"count":4,"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/posts\/2033\/revisions"}],"predecessor-version":[{"id":2053,"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/posts\/2033\/revisions\/2053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/media\/2043"}],"wp:attachment":[{"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/media?parent=2033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/categories?post=2033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.admango.com\/blog\/wp-json\/wp\/v2\/tags?post=2033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}