{"id":2057,"date":"2026-08-03T14:55:24","date_gmt":"2026-08-03T06:55:24","guid":{"rendered":"https:\/\/blog.admango.com\/blog\/?p=2057"},"modified":"2026-07-31T11:50:20","modified_gmt":"2026-07-31T03:50:20","slug":"social-media-adspend-report-apr-jun-2026","status":"publish","type":"post","link":"https:\/\/blog.admango.com\/blog\/2026\/08\/03\/social-media-adspend-report-apr-jun-2026\/","title":{"rendered":"SOCIAL MEDIA ADSPEND REPORT (APR-JUN 2026)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"639\" src=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/Social-Media-Adpsend-report-Q2-2026SI.png\" alt=\"\" class=\"wp-image-2058\" srcset=\"https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/Social-Media-Adpsend-report-Q2-2026SI.png 600w, https:\/\/blog.admango.com\/blog\/wp-content\/uploads\/2026\/07\/Social-Media-Adpsend-report-Q2-2026SI-563x600.png 563w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">According to admanGo, social media adspend in Hong Kong grew significantly in Q2 2026. Instagram led the market, surpassing HK$1.04 billion and posting a 18% year-on-year increase. Facebook followed closely at HK$1.03 billion, up 16% from a year earlier. YouTube\u2019s branded content adspend reached HK$74 million, representing a 7% annual increase, while Threads recorded HK$49 million in adspend for the quarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HSBC Hong Kong and Hang Seng Bank took the top two spots in social media adspend, while Coffee Lam ranked as the top Social Media KOL by branded content adspend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report also highlighted several key data points, including adspend trends and proportions, the top 5 categories, and the top 10 rankings of advertisers and KOLs. These insights helped shape local social media advertising strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interested in learning more about Social Media adspend data? Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/bit.ly\/3170la0\" target=\"_blank\">https:\/\/bit.ly\/3170la0<\/a>&nbsp;to get the report for free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYouTuber\u2019s Branded Content Adspend\u201d is calculated based on the YouTuber\u2019s Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to admanGo, social media adspend in Hong Kong grew significantly in Q2 2026. Instagram led the market, surpassing HK$1.04 billion and posting a 18% year-on-year increase. Facebook followed closely at HK$1.03 billion, up 16% from a year earlier. YouTube\u2019s<\/p>\n","protected":false},"author":2,"featured_media":2059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,7,13,9],"tags":[],"class_list":["post-2057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-spend-2","category-facebook-2","category-ig","category-threads","category-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>SOCIAL MEDIA ADSPEND REPORT (APR-JUN 2026) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/blog.admango.com\/blog\/2026\/08\/03\/social-media-adspend-report-apr-jun-2026\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"SOCIAL MEDIA ADSPEND REPORT (APR-JUN 2026) | Hong Kong Ad Market Insights - Stay current on the changing ad marketplace.\" \/>\r\n<meta property=\"og:description\" content=\"According to admanGo, social media adspend in Hong Kong grew significantly in Q2 2026. 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