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According to the total IG Branded Content Adspend monitored by admanGo, the IG KOLs who ranked top 5 were Grace Chan, Elva Ni, Edan Lui, Hins Cheung and Anson Lo.

1. Grace Chan
IG Followers: 761K
Branded Content: Pampers HK, Intimissimi……

2. Elva Ni
IG Followers: 833K
Branded Content: Dior, Messika……

3. Edan Lui
IG Followers: 702K
Branded Content: Hong Kong International Airport, Watsons Water……

4. Hins Cheung
IG Followers: 1.11M
Branded Content: Dermacept HK, Samsung HK……

5. Anson Lo
IG Followers: 1.3M
Branded Content: Louis Vuitton, Hong Kong Disneyland……

*IG Followers as of December 2023
**IG KOL Branded Content Adspend” is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms

Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.

Top 5 KOL with the Highest IG Branded Content Adspend (Jan – Dec 2023)

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