According to admanGo, Facebook’s adspend reached 3.4 billion in 2023, marking a 4% annual increase. HSBC, Citi Hong Kong, and SHISEIDO HK emerged as the top three advertisers in terms of ad spending, with Cosmetics and Skincare ranking as the highest-spending category on Facebook in 2023.
The report also highlighted various key data points, including Trends and Proportions of adspend, Branded Content ratios, Top 10 Categories, rankings of Advertisers and KOLs etc.. These insights contributed to a comprehensive understanding of Facebook’s performance in the advertising market in 2023.
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