In 2023, Instagram’s adspend exceeded 2 billion, representing a 40% increase compared to 2022. Since 2020, Instagram’s adspend has shown an upward trend every year, with Branded Content adspend consistently accounting for over half of the total adspend. The report also encompassed Adspend Trends in IG, Ad Type SOV, Branded Content ratios (Media VS KOL), top-spending Categories, rankings of Advertisers and KOLs, and other pertinent references.
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INSTAGRAM ADSPEND REPORT (JAN-DEC 2023)