According to admanGo, based on the total IG Branded Content Adspend in Q1 2026, The KOLs ranked sixth to tenth were Mayao, Miss Sue Chang, Jeffrey Ngai, Shiga Lin and J Lou.
6. Mayao
IG Followers: 328K
Branded Content: Burberry, Xiaomi HK……
7. Miss Sue Chang
IG Followers: 386K
Branded Content: Dior Beauty, Delvaux……
8. Jeffrey Ngai
IG Followers: 552K
Branded Content: Dior, Estee Lauder HK……
9. Shiga Lin
IG Followers: 716K
Branded Content: Hang Seng Bank, Allergan Aesthetics……
10. J Lou
IG Followers: 870K
Branded Content: Cathay Pacific, SK-II……
*IG Followers as of March 2026
**IG KOL Branded Content Adspend is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.