According to admanGo, social media adspend in Hong Kong grew significantly in Q1 2026. Instagram led the market, surpassing HK$1 billion and posting a 29% year-on-year increase. Facebook followed closely at HK$998 million, up 23% from a year earlier. YouTube’s branded content adspend reached HK$60 million, representing a 6% annual increase, while Threads recorded HK$39 million in adspend for the quarter.
HSBC Hong Kong, Hang Seng Bank and Discover Hong Kong emerged as the top three advertisers in terms of Social Media adspend, while Grace Chan ranked as the top Social Media KOL by branded content adspend.
The report also highlighted several key data points, including adspend trends and proportions, the top 5 categories, and the top 10 rankings of advertisers and KOLs. These insights helped shape local social media advertising strategies.
Interested in learning more about Social Media adspend data? Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0 to get the report for free.
“YouTuber’s Branded Content Adspend” is calculated based on the YouTuber’s Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.