According to the total IG Branded Content Adspend monitored by admanGo in Q1 2026, the IG KOLs who ranked top 5 were Charmaine Sheh, Sammi Cheng, Elva Ni, Grace Chan and Coffee Lam.
1. Charmaine Sheh
IG Followers: 1.56M
Branded Content: HSBC Hong Kong, Chow Sang Sang Jewellery……
2. Sammi Cheng
IG Followers: 1.03M
Branded Content: AXA 安盛, Prada……
3. Elva Ni
IG Followers: 846K
Branded Content: Polo Ralph Lauren, CHANEL BEAUTY,……
4. Grace Chan
IG Followers: 856K
Branded Content: Standard Chartered HK, medicube HK……
5. Coffee Lam
IG Followers: 1.14M
Branded Content: Mannings, Vita Green…….
*IG Followers as of March 2026
**IG KOL Branded Content Adspend is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.