According to the total IG Branded Content Adspend monitored by admanGo in Q2 2026, the IG KOLs who ranked top 5 were Charmaine Sheh, Coffee Lam, Sammi Cheng, Miss Sue Chang and Grace Chan.
1. Charmaine Sheh
IG Followers: 1.58M
Branded Content: HSBC Hong Kong,, Stella McCartney……
2. Coffee Lam
IG Followers: 1.14M
Branded Content: GLYCEL, Mannings ……
3. Sammi Cheng
IG Followers: 1.05M
Branded Content: Prada, Tiffany & Co. ……
4. Miss Sue Chang
IG Followers: 389K
Branded Content: Fendi, CHANEL BEAUTY……
5. Grace Chan
IG Followers: 868K
Branded Content: H. Moser & Cie. , YSL Beauty…….
*IG Followers as of June 2026
**IG KOL Branded Content Adspend is calculated based on the IG KOL Branded Content promotion for their channel, and does not include the fees paid by advertisers to social media platforms.
Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395), or schedule a meeting at https://bit.ly/3170la0 to learn more about IG Marketing.