admanGo Keyword Intelligence (KI) service—a powerful, cutting-edge solution designed to track and uncover advertisers’ spending on search engine marketing (SEM).Together with our Advertising Intelligence(AI) and Social Intelligence(SI) services, admanGo now delivers a complete and comprehensive overview across all major media platforms in Hong Kong.
In the second quarter of 2026, SEM accounted for 11% of total media usage, ranking fourth behind Desktop/Mobile, Social Media, and Television. Average monthly SEM ad spend exceeded HK$330 million. The top five SEM ad spend categories were Banking, Computers, Travel, Business and Insurance, with Computers advertisers allocating more than 50% of their media budgets on SEM.
If you’d like to learn how much your competitors are investing in SEM, the keywords they are targeting, and gain insights to optimize your search marketing strategies, please call Esther Wong (2836 6792), Jonas Wong (2151 3395) or email sales@admango.com. You can also schedule a sharing session at https://bit.ly/3170la0 to discuss further and get the report for free!