According to the “YouTube Branded Content Adspend Report (Apr-Jun) 2024” by admanGo, Alfred Chan has emerged as the top YouTuber in terms of Branded Content Adspend, with KZee and Mandies Kwok ranking 2nd and 3rd respectively. This report also included
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According to admanGo, Instagram’s adspend reached 661 million in the second quarter of 2024, showing a 42% YOY increase. HSBC emerged as the top advertiser on IG in terms of adspend, while Hins Cheung became the top IG KOL in
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According to admanGo, mooncake adspend in Hong Kong reached 119 million from July to September 2024. Among the various mooncake types, egg custard mooncakes accounted for the highest share at 39%, topping all other categories. The report provides an in-depth
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According to admanGo, Facebook’s adspend reached 946 million in Q2 2024, marking a 12% annual increase. Hang Seng Bank, HSBC and ANKH emerged as the top three advertisers in terms of ad spending, with Cosmetics and Skincare ranking as the
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According to admanGo, Health Supplements’ adspend from January to July 2024 reached $206 million, TV emerged as the Top Media, capturing a 34% market share, Facebook dominated Social Media with a 61% share, Wright Life became the top advertiser in
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The Paris Olympics concluded perfectly, with Hong Kong athletes achieving a historic milestone by winning two gold and two bronze medals. According to admanGo, 70 Olympics-related keywords were tracked from July 27 to August 12, 2024, OMEGA Watches is the
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The Paris Olympics opened on July 26. According to admanGo, driven by the Olympic craze, the sports industry’s adspend from January to June 2024 reached $170 million, a YOY increase of 41%. Among Social Media adspend, Instagram accounted for 52%
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Hong Kong athletes achieved remarkable results in the Paris Olympics, and many brands also conducted promotional campaigns on social media during the Games. According to admanGo, between July 27 and 30, 2024, there were 18,809 and 22,551 branded content posts
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According to admanGo, the total adspend reached HK$7.45 billion in the second quarter of 2024, marking a 2% YOY increase. Although changes in consumer behavior may pose challenges for various industries, the government’s active promotion of mega events economic initiatives has further
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