According to admanGo, Facebook’s adspend reached 900 million in the third quarter of 2023, marking a YOY increase of 1%. In the third quarter of 2023, HSBC, McDonald’s and Samsung were the top three advertisers with the highest adspend on Facebook. Grace Chan emerged as one of the top 10 KOLs with the highest Branded Content adspend on Facebook. Additionally, three members of the MIRROR also ranked within the top 10.
These data are indeed valuable for gaining a comprehensive understanding of Facebook and can aid in formulating appropriate social media marketing strategies. Analyzing factors like Adspend Trends & Ad Type SOV, Branded Content Ratio, Top Advertisers and Influencers can help businesses make informed decisions and optimize their presence and engagement on the platform.
Interested in learning more about Facebook adspend data? Please feel free to call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0 to get the report for free.