In January to September 2023, admanGo analyzed data from 3,064 FB and 3,366 IG KOLs. The findings indicated that Regional-based Actors KOLs have the highest average number of followers and average engagement per post on both FB and IG among all KOL type. Traveler KOLs achieved the highest average follower growth rate and the highest average engagement rate within the IG KOL type. Furthermore, IG KOLs had an overall average engagement rate 39% higher than FB, suggesting that KOLs and their followers are more inclined to interact on IG. The report encompassed the top 5 KOLs in each category, facilitating a comprehensive grasp of diverse KOL types for tailored market strategies.
If you want to see more benchmarking data for KOLs, please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting athttps://bit.ly/3170la0 to get the report for free.