According to admanGo, Online Media (Desktop, Mobile and Social Media) adspend in Hong Kong has surpassed Offline Media (TV, Print, Radio and Outdoor) in 2022. The market share of Online Media reached 55% in January-September 2023. Amongst which adspend for Cosmetics & Skincare constituted 86% of Online Media, making it the highest in the category. This report also included the trends in Online and Offline Media SOV data in Hong Kong from January 2018 to September 2023, as well as data on the top-spending categories.
If you want to see more Online and Offline adspend data for any category or have any question about the report, please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0.
Hong Kong Online And Offline Media Trends Report (January 2018 – September 2023)