According to admanGo, Instagram’s adspend reached 523 million in the third quarter of 2023, showing a 39% YOY increase. HSBC emerged as the top advertiser on IG in terms of adspend, while Hins Cheung became the top IG KOL in terms of branded content adspend. The report also included various crucial data such as adspend trends, ad type SOV, branded content ratios (Media VS KOL), top categories with the highest adspend and growth rate, rankings of advertisers and KOLs etc.
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INSTAGRAM ADSPEND REPORT (JUL-SEP 2023)