According to admanGo, Digital media video adspend approached 4.1 billion in the period from January to September this year, marking a 21% YOY increase. Social media video adspend also reached 1.5 billion, showing an 11% YOY rise. Games & Hobbies emerged as the category with the highest volume of video ads, with 49% of them being 16-30 seconds in duration. The report provided additional details on video adspend, including specific trends in Digital and Social media adspend, as well as insights into the categories with the highest video adspend etc.
If you want to see more adspend data for Video Adspend, please call Esther Wong (2836 6792) or Jonas Wong (2151 3395) to arrange a meeting at https://bit.ly/3170la0 to get the report for free.
Video Adspend Trends Analysis Report (January – September 2023)